E-COMMERCE - BEAUTY

BRAND INTRODUCTION / WEBSITE CREATION + LAUNCH

Work with executive stakeholders from parent company KOSE International to bring the brand to North America

Problem Statement

KOSE the parent firm from Japan wanted to bring their Jill Stuart Beauty brand to the North American markets. They needed E2E design expertise to bring their vision to reality. This was KOSE's first major brand that they wanted to introduce to a new market. My team was selected to help conceptualize, brainstorm, design and develop a new e-commerce website to showcase one of their flagship brands in a new market.

Goals & Purpose

The primary goal was to create an emotionally and visually appealing e-commerce website built on the Shopify platform. The ultimate goal was not only to increase the brand recognition for Jill Stuart Beauty in North America, but to be the leading strategy the parent company could learn from and to subsequently start bringing more major brands to this new market.

Project Results

Successful collaboration and planning between executive stakeholders, product, sales, design and technology lead to sign-offs led to a successful launch of the Jill Stuart Beauty brand. My team continues to help them innovate new capabilities and functionality to increase user engagement and to accelerate sales revenue. The parent company is now in the process of bringing 4 more major brands to market in North America.

Projects Phases

My Project Role(s)

  • UX Director

  • UX Architect & Strategist

  • Interaction Designer

  • UX Prototyper

  • UX Researcher

  • Sales & Communication

  • Product Innovator

01

Design Architecture

Worked with KOSE and Jill Stuart Beauty leadership to brainstorm, design and implement a responsive architecture that affords customers an at-a-glance understanding of what the brand is, ease of navigation, natural visibility of the product shelf for desktop, tablet and mobile. The goal was to design a data-informed architecture based on a strong customer-centric research foundation, which we provided for the brand.

Project Phases

My Project Role(s)

  • Head of User Experience

  • UX Architect & Strategist

  • UX Evangelist

  • Interaction Designer

  • UX Prototyper

  • Visual Designer

  • Design Mentor

  • Sales & Communication

  • AGILE Project Manager

  • Product Innovator

02

UX Design / Content Strategy

We worked with stakeholders to not only design the website, but to offer a superior user experience for customers in regards to sales and engagement drivers from social media platforms.

Project Phases

My Project Role(s)

  • Head of User Experience

  • UX Architect & Strategist

  • UX Evangelist

  • Interaction Designer

  • UX Prototyper

  • Visual Designer

  • Design Mentor

  • Sales & Communication

  • AGILE Project Manager

  • Product Innovator

03

UX Enhancements Design, Integration & Product Innovation

The executive leadership committee wanted a way to gameify team performance across projects globally and the ability to drill down assess the performance of individual team members as well.

Project Phases

My Project Role(s)

  • Head of User Experience

  • UX Architect & Strategist

  • UX Evangelist

  • Interaction Designer

  • UX Prototyper

  • Visual Designer

  • Design Mentor

  • Sales & Communication

  • AGILE Project Manager

  • Product Innovator

04

Data Analytics & Performance

We also provided data analytics and performance research.

Project Phases

My Project Role(s)

  • Head of User Experience

  • UX Architect & Strategist

  • UX Evangelist

  • Interaction Designer

  • UX Prototyper

  • Visual Designer

  • Design Mentor

  • Sales & Communication

  • AGILE Project Manager

  • Product Innovator