E-Commerce - Food

SIBLING BRAND INTRODUCTION / UX DESIGN & STRATEGY

Work with CTO and executive stakeholders to envision and design a custom risk data & performance evaluation solution

Problem Statement

Starbird Chicken was launching a sibling brand specializing in Wings as a delivery only concept. The founders and leadership wanted to create, brand, design and develop a new website for their new wings concept.

Goals & Purpose

The primary goal was to create a sibling brand website using emotional design and visual elements to crafting a fun, inclusive and energetic feel to their wings concept.

Project Results

In Progress - Soft Launch has been released

Projects Phases

My Project Role(s)

  • UX Director

  • UX Architect & Strategist

  • UX Design

  • Sales & Communication